A research paper co-written by Berntsen International vice president Bill Rushing earned first place in the 2013 Society for Information Management (SIM) Paper Competition.
The paper, entitled "Critical Role of IT in Improving Disaster Management by Digitizing Utility Facility Objects (DUFOs)," focuses on how communities can use strategic IT solutions to more quickly recover from natural disasters, such as the hurricanes that ravaged the gulf shore and east coast in recent years.
It was written in collaboration with Auburn University'sCollege of Business Advisory Council Professor of Management Information Systems, Chetan Sankar. Rushing and Sankar accepted the Best Paper Award, which recognizes innovative business initiatives that use IT to drive measurable results, at SIM's 2013 SIMposium in Boston, MA.
The InfraMarker, Berntsen's innovative all-in-one underground RFID marking system, played a key role in gathering research for the paper. Sankar and a group of Auburn University students compared Global Positioning System (GPS), Radio Frequency Identification (RFID) and the buried InfraMarker (which uses RFID technologies and precise magnetic detection) in each technology's effectiveness in locating and identifying buried assets. Read the whitepaper with all the details HERE.